Summary: Stora Enso restructures to strengthen its renewable packaging focus and improve sustainability with a leaner, efficient business model.
Finnish packaging leader Stora Enso is undergoing a major restructure to enhance its focus on renewable packaging. This strategic shift prioritizes sustainability by creating a leaner organizational model with seven profit and loss accountable business areas. The change aims to boost operational efficiency and improve customer engagement.
Renewed Focus on Renewable Packaging
Stora Enso’s renewable packaging segment, which accounts for around 60% of annual revenue, will be reorganized into four dedicated business units. They include food service and liquid board, cartonboard, containerboard, and packaging solutions. This restructure supports customers in lowering their ecological footprint and taps into growing demand for sustainable packaging. Each unit provides a variety of fiber-based packaging products reflecting rising consumer preference for eco-friendly options.
Enhanced Operational Efficiency and Supply Chain Synergies
The new structure will connect Nordic sawmills and building solutions sites more closely with nearby board or pulp production facilities to increase efficiency and supply chain integration. Central European wood products will continue with their global sales network. Management layers will be flattened, and profit and loss responsibilities decentralized, allowing better alignment with customer needs and frontline operations.
Leadership and Implementation Timeline
Leadership changes include new appointments for key renewable packaging units, with Markku Luoto heading Food Service and Liquid Board, and Andreas Birmoser in charge of Cartonboard. Both will join the group leadership team as executive vice presidents. The Stora Enso renewable packaging restructure is set to be implemented on July 1, 2025, pending negotiations and legal approvals across countries.
This Stora Enso restructure reinforces the company’s commitment to renewable materials. It positions the company to seize growing business opportunities driven by global sustainability trends. By offering innovative fiber-based packaging solutions, Stora Enso attracts environmentally conscious customers and strengthens its leadership in the green packaging market.
Source: Packaging Gateway