Summary: TOAST and Kvatt launch reusable packaging trial to reduce e-commerce waste and boost sustainability in online deliveries.
British clothing brand TOAST has partnered with innovative packaging start-up Kvatt to pilot a reusable packaging delivery system. Their main goal is to reduce the growing e-commerce waste generated by online orders. This initiative supports sustainable packaging solutions and extends TOAST’s commitment to environmental responsibility.
Reusable Packaging: Tackling E-commerce Waste Sustainably
Reusable packaging uses durable materials designed to endure multiple delivery cycles, reducing waste from single-use parcels. Kvatt, founded by Swiss entrepreneur Gianfranco Bachtold, develops packaging that can be reused up to ten times. After customers receive their orders, they return packages via prepaid labels. This allows parcels to be cleaned and recirculated in a closed-loop system, reducing e-commerce waste significantly. Kvatt’s tracking software measures emissions savings, enhancing transparency in waste reduction efforts.
Business Benefits and Innovation Driving the Trial
Customers opting for reusable packaging pay a small fee at checkout, promoting sustainable consumption. The pilot includes UK brands like Universal Works and Sirplus, reflecting strong industry interest in lowering e-commerce waste. Kvatt’s technology tracks each package’s journey and collects data that retailers can use to demonstrate environmental impact. These insights help businesses improve strategies, boost loyalty among eco-conscious shoppers, and cut costs linked to waste management.
Long-Term Impact on E-commerce Waste and Industry Changes
This trial represents a shift towards circular economy principles in retail logistics. With the pilot running beyond World Earth Day 2025, stakeholders expect important results that could lead to wider reusable packaging adoption. TOAST’s brand director, Rosie McKissock, highlights how small steps in sustainability today help build a greener future. Retailers embracing reusable packaging can innovate supply chains, cut operational costs, and serve growing markets focused on reducing e-commerce waste.
TOAST and Kvatt’s collaboration marks a key advance in minimizing e-commerce packaging waste. Their model proves that reusable packaging can lower environmental impacts while creating new business opportunities. As demand for sustainable options grows, reusable packaging systems like Kvatt’s offer a practical solution to reduce waste, carbon emissions, and costs—while engaging customers in sustainability.
Source: Packaging Gateway